Master of Marketing in Marketing Analytics & Insights
Pennsylvania State University

Program Details

As an emerging specialty, learn how to use the latest tools in technology and analysis to target your organization's marketing through this online Marketing Analtyics and Insights master's degree. You'll learn how to organize the data available to you and leverage it to create strategic advantages. At Penn State, your online master's reflects the same level of quality as its on-campus equivalent. This curriculum entails:

  • Marketing in a Global Environment
  • Data-driven Customer Acquisition & Retention
  • Driving Business Success with Marketing Analytics

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Pennsylvania State University is accredited by:

Middle States Commission on Higher Education (MSCHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)