Master in Marketing Analytics and Insights
Pennsylvania State University

Program Details

Penn State offers this online Master in Marketing Analytics and Insights. As an emerging specialty, you'll learn how to use the latest tools in technology and analysis to target your organization's marketing. You'll learn how to organize the data available to you and leverage it to create strategic advantages. At Penn State, your online master's reflects the same level of quality as its on-campus equivalent. This curriculum likely entails:

  • Marketing in a Global Environment
  • Data-driven Customer Acquisition & Retention
  • Driving Business Success with Marketing Analytics

Learning Pace


Learning Schedule


% Online

100% Online

School Accreditation & Licensing

Pennsylvania State University is accredited by:

Middle States Commission on Higher Education (MSCHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Official College Transcript(s), Recommendation/Reference Letter(s), Statement of Purpose/Intent, Resume/CV