Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

The Marketing concentration of this online Bachelor of Science in Business Administration is a versatile program designed to allow you to study the topics of most interest to you. In addition to a core of Business Administration courses and standard concentration classes, you will be able to choose four Marketing electives from more than a dozen options.

Business Administration courses provide a broad education in all the major functions of business. You will learn about economics, financial management, business law, management, marketing, and more. Concentration courses and electives allow you to customize the program to meet your needs.

This online Marketing degree features topics such as:

• Consumer behavior
• Marketing management
• Marketing research and information systems

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