Find out more about Bachelor of Arts / Bachelor of Science in Marketing

Program Details

Help your organization become stronger and more profitable with the Bachelor of Arts / Bachelor of Science in Marketing degree online.  The curriculum is based on the science of consumers, product, and communication.  Focusing on using consumer behavior, integrating marketing communications and relevant analytics to build and sustain brand loyalty, this program teaches you how marketing is vital in the business enterprise.  Learn to develop and implement forward-thinking business strategies and about technical marketing skills while taking part in leadership training.  Courses go beyond the fundamentals of marketing and market research, examining customer behavior, marketing strategy, and how human behavior impacts marketing decisions. 

Customize your degree to meet your goals and interests by choosing one of these specializations:

• Consumer insights
• Marketing and digital communication
• Marketing management
• Professional sales and personal selling

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