Bachelor of Arts in Marketing & Consumer Behavior
Ohio Christian University

Program Details

The Bachelor of Arts with a major in Marketing and Consumer Behavior at Ohio Christian University provides an insight into human psychology. There is also an emphasis on what motivates consumers to make purchasing decisions, and how this understanding can be used to develop marketing strategies. Students will learn the following:

  • How to integrate Christian views into decision making
  • Analyze and evaluate principles of human development and psychology, and what drives decision making
  • Understand how to effectively market to different types of individuals


  • This degree requires a minimum of 50 semester credit hours from an accredited institution of higher learning prior to acceptance. For students who do not have the necessary transfer credits, they may be able to enroll in the online associate's degree first in order to complete their degree.
  • GPA of 2.0 or better (on a 4.0 scale) on all prior work
  • Official transcripts

School Accreditation Statement

Higher Learning Commission

Association for Biblical Higher Education, Commission on Accreditation

Restricted States

Arizona, California, Colorado, Connecticut, District of Columbia, Georgia, Mississippi, New Mexico, New York, South Dakota, Wyoming