Find out more about Bachelor of Arts in Marketing & Consumer Behavior

Program Details

The Bachelor of Arts in Marketing and Consumer Behavior is designed for working adults in need of flexible academic scheduling.  The competitive field of marketing requires distinct knowledge in consumer behavior, strategic leadership and buyer motivation, all of which is covered in this program.  Your marketing degree online studies will also cover business subjects including but not limited to:

• Market research
• Advertising
• Statistics

You will take part in forum discussions with classmates and take on deadlines in a virtual format.  Build your skills in decision-making, critical thinking, data interpretation, and leadership directly applicable to the workplace.  Marketing online degree graduates may find pursuable pathways in graduate studies, or career titles such as buyer, manager, data scientist, and more.

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