Bachelor of Science in Business Administration / Marketing
Oakland City University

Program Details

The online bachelor’s degree in Business Administration with a concentration in Marketing provides flexibility for students who are employed or have other obligations. This online Marketing degree is beneficial for those who already work in the field and wish to enhance their success or for those who want to gain new skills and change their career trajectory.

Courses are designed to ensure students are prepared to obtain employment in Marketing positions in the business world by providing key skills in problem solving, critical thinking, communication, and decision making. Students study topics including economics, finance, business law and ethics, marketing, and managerial and payroll accounting.

Marketing students will gain skills and knowledge in:

  • Marketing research
  • Consumer behavior
  • Sales and personal selling
  • Sports marketing
  • Social media and e-marketing
  • International marketing

% Online

100% Online

Program Accreditation & Licensing

International Accreditation Council for Business Education (IACBE)

School Accreditation & Licensing

Oakland City University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests


Application Requirements

Official High School Transcript/GED Score

Restricted States