Program Overview

Northwood University offers a Bachelor of Business Administration degree in Marketing for students who want to learn about business markets and how to advertise and relate products to their customers. Students will learn about how product and business marketing is broken into a number of steps or categories and how to utilize knowledge of markets, brand advertising, product development, research, and focused strategies. Through the program, student will learn about building brand value by making marketing decisions. The program consists of business fundamentals in addition to principles and practices utilized in marketing by organizations. Those classes include Principles of Advertising, Financial Management, and Fundamentals of Managerial Accounting. 

Students completing the program will have demonstrated the necessary educational and professional qualifications for entry-level roles within organizations that utilize marketing. These qualifications include but are not limited to the ability to demonstrate a foundation in the broader marketing principles, along with a specialized focus on the most current marketing communications tools; to develop a mastery of theory through practice in marketing; and to develop skills and abilities that demonstrate understanding of the four P’s of marketing, and of media and advertising of products.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    School Overview

    Northwood University is a private, not-for-profit, four-year institution of higher education, whose main campus is located in Midland, Michigan. In 1959, Arthur E. Turner and R. Gary Stauffer founded Northwood University, then known as Northwood Institute. The school first opened with 100 students in a 19th century mansion in Alma, Michigan. Turner and Stauffer implemented what they called “The Northwood Idea” into their schooling; integrating the lessons of the American free-enterprise society into the classrooms that promoted higher learning.

    The whole of Northwood University’s academics are focused around business-centered learning, awarding associate's, bachelor's, and master's degrees. Currently Northwood offers an Master's of Business Administration degree completely online.

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