Program Details
Learn how to connect your organization with its key audience in new and innovative ways with a Bachelor of Science in Business Administration focused on Marketing. This online program enables you to develop strategic relationships between a business and its customers.
Students in this program gain key analytical, financial, communication, and problem-solving skills necessary to succeed in the world of marketing. Courses explore marketing tools used to create effective promotions in the digital age. Hands-on experiences allow you to gather and examine research to better understand how consumers think, feel, and act.
Graduates can pursue job opportunities including:
- Brand manager
- Market research analyst
- Marketing specialist
- Social media marketer
- Business consultant
Learning Pace
Institution-Paced% Online
100% OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
Northern Kentucky University is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentAdmission Tests
ACT/SATApplication Requirements
Official High School Transcript/GED Score