Bachelor of Science in Business Administration / Marketing
Northern Kentucky University

Program Details

Learn how to connect your organization with its key audience in new and innovative ways with a Bachelor of Science in Business Administration focused on Marketing. This online program enables you to develop strategic relationships between a business and its customers.

Students in this program gain key analytical, financial, communication, and problem-solving skills necessary to succeed in the world of marketing. Courses explore marketing tools used to create effective promotions in the digital age. Hands-on experiences allow you to gather and examine research to better understand how consumers think, feel, and act.

Graduates can pursue job opportunities including:

  • Brand manager
  • Market research analyst
  • Marketing specialist
  • Social media marketer
  • Business consultant

Learning Pace


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Northern Kentucky University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests


Application Requirements

Official High School Transcript/GED Score