Bachelor of Business Administration / Marketing
Northern Arizona University

Program Details

With a Bachelor of Business Administration and a concentration in Marketing, you will receive a foundational understanding of all business aspects while gaining specialized knowledge that will benefit you in the advertising, marketing, and public relations fields.

Along with technical skills, students will learn how to think creatively and analytically to analyze data and make informed decisions. They will also enhance their interpersonal and communication skills, a valuable asset in any business environment. This online Marketing degree teaches students how to create and implement effective global marketing strategies.

Marketing students can expect to study topics such as:

  • Personal selling
  • Services marketing
  • Consumer behavior
  • E-Marketing
  • Marketing research

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

Northern Arizona University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Application Requirements

Official High School Transcript/GED Score