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Doctor of Philosophy Business Administration / Marketing

Program Details

The Doctor of Philosophy in Business Administration (PhD-BA) program is research-based and designed to prepare leaders for positions in the private and public sectors. Upon completion of the PhD program, students are expected to have a broad knowledge in fields of business and technology management and an understanding of at least one specialized area of study. The aim is to enhance knowledge and competencies appropriate to a leadership role in business, administration, and technology management. The primary aim of the PhD program is to provide students the expertise in the methods of scientific inquiry and independent research.

NCU offers a unique faculty mentored approach to independent distance learning, based on a proven educational model. This ensures that with our online degree programs, students get the personalized attention needed for academic success, whenever they need it. Through this model NCU’s marketing specialization prepares students for a variety of careers in Marketing. The PhD-Marketing Specialization focuses on marketing management and research, including managing the entire scope of product life cycle for domestic and international marketing. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices and research theory. Students who complete the PhD program have opportunities in leadership, consulting and teaching. In addition, the PhD program prepares students for careers in education at the university level. Some of the areas of opportunities include: advanced levels of Advertising & Public Relations; Market Research; Product Management; Sports Marketing; Direct Marketing; and social media marketing.


Requires 60 credit hours for degree completion.

Must have a conferred master's degree from an accredited academic institution. In addition, there are two options for entry:

  • Direct entry: Master’s program must be in a generalized business area such as business management or business administration OR a specialized business area (e.g., Master of Finance, Master of Human Resources Management) AND an undergraduate degree in business
  • Evaluation track: Individuals not meeting the direct entry requirements must have their transcripts evaluated to determine if previous coursework meets some or all of the Standard Curriculum requirements.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission,Western Association of Schools and Colleges, Senior College and University Commission

NCU’s Bachelor of Business Administration, MBA, DBA and PhD-BA degree business programs in the School of Business and Technology Management are accredited by the Accreditation Council for Business Schools and Programs, 7007 College Blvd., Suite 420, Overland Park, Kansas, 66211.