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Doctor of Business Administration / Marketing

Program Details

The Doctor of Business and Administration (DBA) program is designed for current and potential business leaders and senior managers, in the private and public sectors to enhance their knowledge and competencies appropriate to a leadership role in business and administration. This program is a research-based degree, but unlike the PhD, the DBA is focused on a business management issue or problems. The outcome of the research is designed to provide valuable insights to an organization, in addition to contributing to the knowledge of the field of business management.

The specialization offers a unique faculty mentored approach to independent distance learning, based on a proven educational model. This ensures that with our online degree programs, students get the personalized attention needed for academic success, whenever they need it. Through this model, the marketing specialization prepares students for a variety of careers in Marketing. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices. Students will complete a final written research project, demonstrating the ability to conduct an investigation on a workplace problem, identify an area for intervention, critique, justify, and recommend a plan of preventative action. Students who complete the DBA program have opportunities in leadership, consulting and teaching. In addition, the DBA program prepares students for careers in education at the university level. 

Some of the professional marketing opportunities include positions in advanced roles as director of Advertising & Public Relations; Market Research; Retailing; Director of Customer Service; Sales or Brand Director, marketing professor; Direct Marketing Director to name a few positions.


Must have a conferred master's degree from an accredited academic institution. In addition, there are two options for entry:

  • Direct entry: Master’s program must be in a generalized business area such as business management or business administration OR a specialized business area (e.g., Master of Finance, Master of Human Resources Management) AND an undergraduate degree in business
  • Evaluation track: Individuals not meeting the direct entry requirements must have their transcripts evaluated to determine if previous coursework meets some or all of the Standard Curriculum requirements.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission,Western Association of Schools and Colleges, Senior College and University Commission

NCU’s Bachelor of Business Administration, MBA, DBA and PhD-BA degree business programs in the School of Business and Technology Management are accredited by the Accreditation Council for Business Schools and Programs, 7007 College Blvd., Suite 420, Overland Park, Kansas, 66211.