The online Graduate Certificate in Social Media Essentials is designed to provide students with the knowledge and skills needed in marketing and the knowledge needed to grow competencies in information design, new technologies, and communication. Students learn how to use tagging, wiki, podcasting, tweeting, and blogging appropriately and gain an understanding of the relationship between design, communication, and technology. Courses also teach concepts such as ethnographic field studies, card sorting, affinity diagramming, and contextual inquiry.
Students must have Windows 2000 Professional or Windows XP Professional high-speed internet connection access from a computer that is not behind a firewall. Access to Moodle and to synchronous chat are often prevented by many companies' security policies.
Accreditation & Licensing
Middle States Commission on Higher Education
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