Bachelor of Arts in Business Administration / E-Commerce & Digital Marketing
New England College

Program Details

The online Bachelor of Arts in Business Administration provides foundational knowledge in areas such as marketing, accounting, business, management, and economics, helping students develop the business acumen required for success in for-profit and non-profit organizations.

The Concentration in E-Commerce and Digital Marketing provides students with an understanding of the principles of accounting, microeconomics, business law, advertising and marketing strategy. Students will explore the role of online strategies in a fast-changing and highly competitive marketplace.


  • Must have a regionally accredited, nationally accredited or state-approved high school diploma or a high school equivalency (GED)

School Accreditation Statement

New England Commission of Higher Education