Master of Business Administration / Mobile Marketing & Social Media
National University

Program Details

National University offers an online MBA with a concentration in Mobile Marketing & Social Media.  In this coursework students will learn to gather intelligence and then create a strategic mobile marketing and social media plan for new or existing companies.  You will focus on integrating communication, content, and commerce using current cases in mobile marketing and social media.  Students learn to work with platforms including Facebook, Linkedin, blogs, YouTube, Pinterest, and more and how social media is about marketing at the right time, place, and with the right message. 

Graduates are able to:

  • Analyze the effectiveness of social media marketing
  • Evaluate social media strategies
  • Communicate clearly and effectively
  • Understand legal and ethical standards of practice
  • Analyze differences in global vs. local mobile marketing and social media

Requirements

  • A bachelor’s degree or higher from a regionally accredited college or university 
  • An overall GPA of 2.5 or better, or where a GPA of 2.75 or higher in the last 90 quarter units
  • Students with a GPA of 2.0 to 2.49 may be admitted to the University if they have a satisfactory score on one of the following tests: GMAT, GRE, Miller Analogies Test, or an approved, standardized program-specific exam
  • Official transcripts

Special Accreditation

International Accreditation Council for Business Education (IACBE)

School Accreditation Statement

Western Association of Schools and Colleges, Senior College and University Commission