National University’s online MBA with a concentration in Integrated Marketing Communication (IMC) program helps students learn the process for creating and fostering relationships with customers and the public. You will learn to strategically control or influence messages sent to or exchanged with customers and the public. You will gain communication skills and marketing skills while also taking courses in core MBA topics. Students learn about the evolution of integrated marketing communication and how it changes organizations in which it is adopted and about challenges faced by Integrated Marketing Communication integration in organizations. You will be able to identify and estimate the value of customers and prospects and understand the need for planning, implementing, and evaluating IMC efforts.
- A bachelor’s degree or higher from a regionally accredited college or university
- An overall GPA of 2.5 or better, or where a GPA of 2.75 or higher in the last 90 quarter units
- Students with a GPA of 2.0 to 2.49 may be admitted to the University if they have a satisfactory score on one of the following tests: GMAT, GRE, Miller Analogies Test, or an approved, standardized program-specific exam
- Official transcripts
International Accreditation Council for Business Education (IACBE)
School Accreditation Statement
Western Association of Schools and Colleges, Senior College and University Commission