Find out more about Bachelor of Arts in Integrated Marketing Communications

Program Details

The online Bachelor of Arts in Integrated Marketing Communications provides a comprehensive overview of marketing principles and practices, combining a business degree with advanced communication skills.  Courses teach an understanding of traditional marketing elements, including advertising, sales promotion, public relations, and direct marketing, allowing students to deliver a powerful and unified message in support of an organization or its products in order to provide meaningful and measurable results.  Graduates are prepared for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields.