The online Bachelor of Arts in Integrated Marketing Communications provides a comprehensive overview of marketing principles and practices, combining a business degree with advanced communication skills. Courses teach an understanding of traditional marketing elements, including advertising, sales promotion, public relations, and direct marketing, allowing students to deliver a powerful and unified message in support of an organization or its products in order to provide meaningful and measurable results. Graduates are prepared for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields.
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Program Accreditation & Licensing
International Accreditation Council for Business Education (IACBE)
Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Recommended GPA2.0 or above (4.0 scale)
Official High School Transcript/GED Score