The online Bachelor of Arts in Integrated Marketing Communications provides a comprehensive overview of marketing principles and practices, combining a business degree with advanced communication skills. Courses teach an understanding of traditional marketing elements, including advertising, sales promotion, public relations, and direct marketing, allowing students to deliver a powerful and unified message in support of an organization or its products in order to provide meaningful and measurable results. Graduates are prepared for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields.
- Must have attended a regionally accredited high school
- Must have a high school GPA of 2.0
- Individual degree programs may have additional admission requirements
School Accreditation Statement
Western Association of Schools and Colleges, Senior College and University Commission