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Bachelor of Arts in Integrated Marketing Communications

Program Details

The online Bachelor of Arts in Integrated Marketing Communications provides a comprehensive overview of marketing principles and practices, combining a business degree with advanced communication skills.  Courses teach an understanding of traditional marketing elements, including advertising, sales promotion, public relations, and direct marketing, allowing students to deliver a powerful and unified message in support of an organization or its products in order to provide meaningful and measurable results.  Graduates are prepared for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields.


  • Must have attended a regionally accredited high school
  • Must have a high school GPA of 2.0
  • Individual degree programs may have additional admission requirements

Accreditation & Licensing

Western Association of Schools and Colleges, Senior College and University Commission