Master of Business Administration / Digital Marketing
Montclair State University

Program Details

The Master of Business Administration with a concentration in Digital Marketing helps professionals develop knowledge and skills in emerging communication platforms. Students will learn about mobile media and social content management.

This program includes core MBA coursework along with courses that provide a deeper understanding of digital communication tools. Professionals will be able to explore the latest advances in mass communications and new strategies to keep their skillset relevant. Graduates of this Digital Marketing degree online will be able to develop strategic marketing plans incorporating digital technologies alongside traditional media.

Some of the concentration topics available to students include:

  • Social and mobile media fundamentals and analytics
  • Digital customer experience management
  • Integrated digital advertising planning across multiscreen, hyper-targeted media
  • Omni-channel retailing
  • Digital marketing strategy and return on digital marketing investment

Learning Pace

Institution-Paced

Learning Schedule

Asynchronous

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Montclair State University is accredited by:

Middle States Commission on Higher Education (MSCHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests

GMAT, GRE, Proof of English Language Proficiency (International Students)

Applicaton Requirements

Official College Transcript(s)

Additional Info

  • Applicants with a 3.0 or higher GPA may request a waiver for the GMAT/GRE requirement.