Bachelor of Science in Public Relations
The Bachelor of Science in Public Relations degree offered by Montana State University’s Billings campus, is a program of study that is modeled on the undergraduate education recommendations of the Public Relations Society of America. This program emphasizes the definition of “Communication” as a process that can result in leading people to acquiring shared meaning and understandings. Students who graduate from this program should be prepared to take on positions in settings such as corporate, non-profit, government, health care, and education. The Public Relations program aims to provide a broad focus in non-profit and public information areas. Students have the option to study media studies and marketing competencies as well. The curriculum of the Public Relations program is based in both theoretical and practical skills and knowledge related to public relations that will help them in their careers related to Public Relations.
The practical aspects of this program is provided through internship opportunities as well as communication training opportunities. Students will acquire critical thinking, speaking, and speaking competencies, all of which are important to any public relations position. Students will also have the opportunity to gain skills related to computers, video equipment, and editing equipment through this program. An objective is to help students learn how to design and implement public relations programs for clients that result in their clients gaining or advancing their favorable public image. The specific positions that this program prepares its graduates for include: public relations manager, employment relations representative, community development, and media director.
This program requires its students to take and complete 120 credit hours of courses in order to graduate with the Bachelor of Science in Public Relations degree. Students are required to complete a General Education core of courses that includes general competencies related to English, Math, Social Sciences, Sciences, and more. The Public Relations requirements includes 49 credit hours of courses. These courses include: Exploring Communication Studies, Introduction to Mass Communication, and the Law of Public Communication.
Accreditation & Licensing
Northwest Commission on Colleges and Universities
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