Find out more about Bachelor of Science in Marketing

Program Details

Learn how to most effectively connect your business with potential customers with a Bachelor of Science in Marketing degree online. You will learn skills in market research, consumer behavior analysis, and marketing strategy in order to help your organization reach target markets.

Students in this program gain both quantitative and qualitative skills necessary to examine markets, understand consumer behaviors, and analyze data. The curriculum features marketing-specific coursework alongside a strong business core. Professors with real-world professional expertise in this area help classes stay up-to-date and ensure you understand current challenges and trends in the industry.

Business coursework introduces you to topics including:

• Communication strategies in business
• Information technology
• Career and professional development
• Business ethics
• Business analytics

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