Find out more about Bachelor of Science in Marketing

Program Details

The online Bachelor of Science in Marketing graduates are capable of filling marketing positions in organizations and communities and of establishing, promoting and running business ventures.  Courses teach students to apply marketing analysis and planning and control concepts at the strategic, tactical, and operational levels in an ever-changing dynamic marketing environment.  They also learn to apply promotional entrepreneurial, communication, and cross-cultural marketing skills and competencies.  Students apply consumer behavior knowledge and marketing concepts while evaluating domestic and international marketing environments and demonstrating effective decision-making, planning, organizing, and leading skills.

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