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Associate in Applied Science in Marketing Management

Program Details

The online Marketing Management AAS degree program from Milwaukee Area Technical College enables students to develop a broad base of industry-required knowledge, skills, and abilities in advertising, sales, promotion, marketing research, channel management, web and social media marketing, sales management, and marketing management. Graduates are prepared to fulfill a variety of roles in the marketing field and are equipped with the ability to:

  • ​Develop strategies to anticipate and satisfy market needs
  • ​Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • ​Prepare selling strategies 
  • ​Apply marketing technologies

​This degree program is also offered in accelerated format.

Requirements

  • High school diploma or GED
  • Accuplacer test (may be waived based on college transcripts or ACT scores)
  • Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad)

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission