Master of Science in Marketing Research
Michigan State University

Program Details

Take the next step in advancing your career by pursuing the Master of Science in Marketing Research. This online Marketing degree allows you to keep up with your current obligations, and options of accelerated 12- or 20-month completion plans are designed to help you reach your goals faster.

Coursework emphasizes real-world applications of the knowledge and techniques taught in class. You will gain skills in traditional marketing research techniques, as well as cutting-edge marketing methodologies and software. Students have the opportunity to participate in real-world marketing research, consulting, and publication projects.

A few of the many career opportunities you will have as a graduate of this program include:

  • Market research director
  • Consumer insights manager
  • Senior research analyst
  • Business market analyst
  • Brand or product manager

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

GMAT, GRE, Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)