With a Graduate Certificate in Media Analytics, you will examine topics in big data, data acquisition, media consumption, and response to advertising. Coursework builds on your undergraduate degree to advance your skills and knowledge in this area.
You will learn basic concepts, processes, and uses of Media Analytics in this online program. Coursework includes statistical concepts such as probability based on sampling, censuses, and random assignment. The program explores the process of translating data into advertising and PR messaging.
The curriculum includes studies of:
- Media analytics for communication professionals
- Audience analytics
- Social media storytelling
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School Accreditation & Licensing
Michigan State University is accredited by:
Higher Learning Commission (HLC)
Michigan State University is accredited by: The Broad College of Business at MSU has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1953. AACSB International Accreditation represents the highest standard of achievement for business schools worldwide.
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Admission TestsProof of English Language Proficiency (International Students)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)