Graduate Certificate in Media Analytics
Michigan State University

Program Details

With a Graduate Certificate in Media Analytics, you will examine topics in big data, data acquisition, media consumption, and response to advertising. Coursework builds on your undergraduate degree to advance your skills and knowledge in this area.

You will learn basic concepts, processes, and uses of Media Analytics in this online program. Coursework includes statistical concepts such as probability based on sampling, censuses, and random assignment. The program explores the process of translating data into advertising and PR messaging.

The curriculum includes studies of:

  • Media analytics for communication professionals
  • Audience analytics
  • Social media storytelling

% Online

100% Online

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)