Program Overview

Miami Dade College offers a College Credit Certificate in Business Specialization in Marketing for students who demonstrate a fundamental understanding of the operations of marketing organization and marketing departments. Students will learn about the process of management in an organization that utilizes marketing systems, and of management of markets, brand advertising, product development, research, and focused strategies. Upon achieving this certificate, students will have demonstrated their capacity and qualification to operate under the fundamental business practices of marketing organizations.

Students will develop an extremely fundamental understanding of marketing tasks, responsibilities, and the policies and procedures that govern the concept of marketing through classes that certify the user as having been educated in those concepts. Those classes include principles of business, principles of marketing, fundamentals of selling, and introduction to customer service.

Through this program, students demonstrate their qualifications in the basic principles of business management and marketing. These qualifications include but are not limited to: the ability to demonstrate an understanding of the fundamental principles of marketing, to demonstrate proficiency in fundamental business principles and practices that allow for firms to operate in domestic and global markets, to demonstrate critical-thinking and analysis skills to develop marketing solutions, to analyze ethical issues that impact business decisions from economic, political, legal, and social perspectives, and to evaluate the application of technology as a strategy for competitive advantage in business.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    School Overview

    Miami Dade College is a four-year public school located in Miami, Florida. MDC was founded in 1959 as Dade County Junior College and is now the largest college in the Florida College System and the second largest in the United States. Miami Dade has eight campuses and 21 outreach centers located throughout the Miami Dade County.

    Miami Dade College offers more than 150 programs that lead to certificates of completion, associate’s degrees, and bachelor’s degrees. Classes are offered during the daytime, evening, and weekend, as well as online. MDC offers fully online degrees at each level.


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