The online Bachelor of Science in Marketing prepares students to understand business markets and how to advertise and relate products to their customers in order to promote the success of a business or organization, including making decisions regarding market identification, messaging strategy, and choices in media. Curriculum focuses on developing aspects of marketing such as advertising, media, and communications through classes in marketing principles, principles of finance, introduction to operations management, marketing research, travel and tourism marketing, and supply chain management. Graduates are qualified to study the factors that influence consumer demands, analyze consumer and professional buyer behavior, conduct and analyze market research, and understand the current issues in marketing.
North Central Association of Colleges and Schools, The Higher Learning Commission
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