Bachelor of Business Administration / Marketing
Mercer University

Program Details

For a successful entry to the marketing profession, consider this online Bachelor of Business Administration in Marketing degree program. Coursework imparts vital skills in analysis, planning, implementation, and process control. Graduates of this online Marketing degree will be well prepared for roles in marketing management, promotions and advertising, consumer behavior and sales, marketing strategy, and marketing research.

This BBA concentration focuses on marketing frameworks including the 5Cs, customer, company, context, collaborators, and competitors; STP,  segmentation, targeting, and positioning; and the 4Ps, product, price, place, and promotion. The Bachelor of Business Administration degree online provides a solid foundation in key business principles that will open doors for successful career change and advancement, whether you’re just starting a bachelor’s degree or are returning to school to finish one. 

With this bachelor’s degree, you can put your skills to work as a:

  • Brand manager
  • Market research analyst
  • Marketing manager
  • Sales manager
  • Social media analyst

Learning Pace

Institution-Paced

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.25 or above (4.0 scale)

Application Requirements

Official High School Transcript/GED Score