Program Details
For a successful entry to the marketing profession, consider this online Bachelor of Business Administration in Marketing degree program. Coursework imparts vital skills in analysis, planning, implementation, and process control. Graduates of this online Marketing degree will be well prepared for roles in marketing management, promotions and advertising, consumer behavior and sales, marketing strategy, and marketing research.
This BBA concentration focuses on marketing frameworks including the 5Cs, customer, company, context, collaborators, and competitors; STP, segmentation, targeting, and positioning; and the 4Ps, product, price, place, and promotion. The Bachelor of Business Administration degree online provides a solid foundation in key business principles that will open doors for successful career change and advancement, whether you’re just starting a bachelor’s degree or are returning to school to finish one.
With this bachelor’s degree, you can put your skills to work as a:
- Brand manager
- Market research analyst
- Marketing manager
- Sales manager
- Social media analyst
Learning Pace
Institution-Paced% Online
100% OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
Mercer University is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentRecommended GPA
2.25 or above (4.0 scale)Application Requirements
Official High School Transcript/GED Score