The Master of Business Administration in Digital Marketing, an online Marketing degree, prepares students for marketing careers that use information technology. Gain skills in digital marketing, social media marketing, and marketing analytics while learning best practices in using digital components within marketing. In addition to exploring ways to create content that will engage your target customers by using information technology to actualize strategic marketing plans, you will also gain broad-based knowledge and skills that are essential for success in the business world.
The coursework focuses on integrated learning experiences, allowing students to learn from both the faculty and each other. Build problem solving and team building skills while completing courses that incorporate individual and group work and written assignments.
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Program Accreditation & Licensing
International Accreditation Council for Business Education (IACBE)
School Accreditation & Licensing
McKendree University is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Official College Transcript(s), Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent