Master of Business Administration / Digital Marketing
McKendree University

Program Details

The Master of Business Administration in Digital Marketing, an online Marketing degree, prepares students for marketing careers that use information technology.  Gain skills in digital marketing, social media marketing, and marketing analytics while learning best practices in using digital components within marketing.  In addition to exploring ways to create content that will engage your target customers by using information technology to actualize strategic marketing plans, you will also gain broad-based knowledge and skills that are essential for success in the business world.  

The coursework focuses on integrated learning experiences, allowing students to learn from both the faculty and each other.  Build problem solving and team building skills while completing courses that incorporate individual and group work and written assignments.

% Online

100% Online

Program Accreditation & Licensing

International Accreditation Council for Business Education (IACBE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)