BBA - Marketing
The McKendree University Online BBA in Marketing is ideal for students who want a career in business and are interested in the field of marketing. Coursework consists of a mixture of marketing theory and applicable knowledge that students can use in their future careers. Students will be challenged by a wide variety of courses, including marketing core classes as well as general business classes focusing on topics such as Accounting, Finance, Business Law, Management and Marketing. The curriculum based on the customer satisfaction model, and is intended to prepare students for careers down the line in marketing management.
The courses are offered entirely online, giving students the ability to take classes whenever is most convenient for them. Each major at McKendree requires a minimum of 128 credit hours for completion. Of those, 58 must be at the university level, 40 must be in 300- or 400-level courses, and a minimum of 32 hours must be with McKendree. Students must also fulfill the general education requirements and pass a writing proficiency exam in order to graduate.
Degree Level: Bachelor
Delivery Format: 100% Online
Accreditation & Licensing
North Central Association of Colleges and Schools, The Higher Learning Commission
McKendree University is a four-year private school located in Lebanon, Illinois. The school was formed by pioneer Methodists and is still affiliated with the United Methodist Church. Established in 1828, McKendree University is the oldest college in Illinois.
McKendree University offers certificates of completion, associate’s degrees, bachelor’s degrees, master’s degrees, and doctor’s degrees. McKendree University is made up of the following academic schools:
- College of Arts and Science
- School of Business
- School of Nursing and Health Professions
- School of Education
Classes are offered during the daytime, evening, and weekend. McKendree University offers online bachelor's and master's degree programs. Online classes begin every 8 weeks. All courses are designed by our campus faculty and pass a rigorous review of their peers.
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