Bachelor of Science in Rawlings Sport Business Management
Maryville University

Program Details

Athletes aren’t the only major players in the sports industry. Sports management is a big business — one that needs all-star professionals with the skills to help guide areas like ticket and apparel sales, campaign development, sponsorship, outreach, merchandising, social media, and analytics. That’s exactly what Maryville’s Rawlings Sport Business Management program prepares students to do. 

Students can earn their bachelor’s in sport business management online from Maryville, and they will complete real-world, experiential coursework informed by industry leaders such as Rawlings and Game Face. Courses include:

  • Sports finance
  • Sport marketing
  • Sport business analytics
  • Legal aspects of sport business management
  • Rawlings’ advanced application of sport business

Students will also gain valuable real-world experience through the completion of a professional internship and an immersive capstone project. 

Students will graduate with their degree in sport business management, and will have the credentials to compete for sports business careers in: 

  • Sales and marketing
  • Sporting goods and apparel
  • Social and emerging media
  • Fan development and engagement
  • Facility and event management
  • Sports data analysis
  • Corporate and brand partnerships


  • High school diploma or GED
  • 2.5 high school GPA or 2.0 in any college work
  • Official transcripts

School Accreditation Statement

The Higher Learning Commission