Certificate in Public Relations
Marylhurst University is a private, liberal arts school located south of Portland, Oregon. Founded in 1893, Marylhurst is Oregon’s oldest Catholic university and is dedicated to educating adult learners with diverse faiths and cultural backgrounds. The flexible format of the university’s online programs allows professionals to fulfill career, community and family obligations while earning a valuable degree or certificates. The University’s founding Sisters believed that a liberal arts education would serve as the foundation for inspiration and devotion to the men and woman seeking to advance their educations.
One of the online programs offered by Marylhurst University is an advanced certificate in the studies of Public Relations. The management of information to and from public or private organizations is the primary role of a Public Relations (PR) professional. The need for Public relations professionals can be either an organization or an individual using knowledge exposure to influence a specific audience. The aim of PR is to persuade the public, investors, partners, employees, and other target markets on a certain viewpoint of a product, person or community stance. The key to effective and efficient communication is how well a professional PR consultant will use the learned skills from the online certificate program.
The 24-credit-hour certificate program is designed to enhance the already laid foundations of a Public Relations professional, while introducing the expert skills and concepts required of leaders in the public relations, community relations and marketing communications industries. The core coursework delves into key topics of writing, editing, research, media relations, advertising, graphics, ethics, special events planning and presentation design, as well as crisis and image management.
Graduates of the certificate program can use the formal education to advance in current positions, or enter the competitive job market with the necessary knowledge and understanding of critical public relations formalities.
Degree Level: Certificate
Delivery Format: 100% Online
Accreditation & Licensing
Northwest Commission on Colleges and Universities
Marylhurst University, a private not-for-profit institution located in Oregon, retains its Catholic heritage that founded the University in 1893. Today, it welcomes all students, especially adult students balancing life activities with learning. Marylhurst supports an intimate “collaborative learning environment” yet it offers nearly fifty accredited degree programs at the undergraduate and graduate levels. In 1996, Marylhurst initiated its online degree program which currently offers Bachelor’s, Master’s, and Professional certificate programs.
Online programs at Marylhurst mirror on-campus classes with the same curricula and often the same professors, yet these classes facilitate busy schedules through greater flexibility and accessibility. Online classes are typically formatted through discussion forums, wikis, blogs, audio or video chats, and video lecturettes.
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