The online Bachelor of Arts in Marketing Communication is perfect for those interested in helping organizations more accurately, effectively, and responsibly communicate their brand to their various audiences. Using an interdisciplinary approach, students explore how organizations operate as well as how they communicate their brand through promotions, ads, public relations, and sales functions, gaining an understanding of why marketing communicators apply the “triple bottom line”—people, planet, profits—as a measurement of success. Courses use a holistic approach to marketing as they integrate fundamental business courses such as accounting, finance, and strategic marketing, with communication tools such as advertising, public relations, and personal selling.
- Must have completed high school or hold an equivalent degree
School Accreditation Statement
Southern Association of Colleges and Schools, Commission on Colleges