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Master of Business Administration / Marketing.

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Program Details

Lynn University offers a Master of Business Administration with a specialization in Marketing degree that aims to grow and change with the constant transformation of technological innovations that link local communities with the global marketplace. This is an advanced degree that is designed to prepare and equip managers with the knowledge and competencies needed to administer controllable forces within an organization in order to adapt successfully to variables in an uncontrollable environment.

The Master of Business Administration program is designed to prepare its students to acquire middle and upper-level management leadership responsibilities in business, not-for-profit, and governmental organizations. This curriculum uses a general management focus in order to help students to gain broad and integrated knowledge of business functions, to gain knowledge of ethical and legal considerations, and to understand the social responsiveness needed to resolve corporate and public issues. Students may also learn analytical and problem-solving skills needed to use technology related to business decision making. An objective of this program is to equip students with communication and interpersonal skills needed to lead groups and business organizations.

In addition to the core Business Administration courses, students will also take classes such as International Marketing, Integrated Marketing Communications, and Special Topics in Marketing.

Requirements

A bachelor’s degree from an accredited institution. Undergraduate GPA 2.5 or higher. Official undergraduate transcripts. A résumé and personal statement. One letter of recommendation from an academic or professional source.

Accreditation & Licensing

Southern Association of Colleges and Schools, Commission on Colleges

International Assembly for Collegiate Business Education (IACBE)