The online MBA with a concentration or specialization in Marketing prepares students for active roles in advertising and marketing planning, execution, and analysis functions across a wide variety of business-to-business and business-to-consumer environments. This is a well-rounded business education program that features courses in operations, finance, organizational strategy, international marketing, and more. You will gain the knowledge and skills needed to study international and domestic influences and tactics in effective marketing practices. Students also learn how cultural influences and environmental conditions impact marketing tactics and strategies and will study consumer behavior in various complex settings.
You can choose between the Marketing Concentration or Marketing Specialization. The Concentration studies marketing topics in various industries along with varying environmental conditions and cultural influences. The Specialization option offers greater flexibility while looking at career-specific marketing skills tailored to fit your needs.
- Bachelor's degree from an accredited university
- Must have a minimum overall 3.0 GPA OR overall 2.5 GPA and three years professional experience and/or GMAT test scores OR graduate degree
- Official transcripts
AACSB International (AACSB)
School Accreditation Statement
Southern Association of Colleges and Schools, Commission on Colleges