Program Overview

The Lone Star College System Marketing Certificate offers participants an introduction to the fundamentals of marketing and marketing strategy, and equips participants with the skills they need to make more effective marketing decisions in their working lives.

The courses are well-grounded in the understanding of marketing basics, including the forces that shape a company's marketing structure and different methods of marketing goods and services. Students will also examine consumer behavior, how and why people behave as buyers, marketing research techniques and analysis, and marketing strategy.

The Marketing Certificate Program emphasizes the application of classroom concepts to practical decision making in the workplace. Designed for students with no previous formal training in marketing, this program is appropriate for managers who want to advance their career by moving into roles that require a background in marketing. It is also especially appropriate for general managers, small business owners, and entrepreneurs who need a practical understanding of marketing principles and strategy in order to present their products, services, and ideas effectively to customers, clients, investors, or decision-makers within their own organization.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    School Overview

    Lone Star College System is a two-year public school located in The Woodlands, Texas. The school began in 1972 as North Harris County College and the school’s name changed to the current name in 2007. The college has five branch campuses (CyFair, Kingwood, Montgomery, North Harris, Tomball) and two university centers (University Center in the Woodlands, University Park in Harris County).

    Lone Star College System offers certificates of completion and associate’s degrees. Continuing education, professional development, and courses for high school students are also offered. Classes are offered during the daytime, evening, and weekend. LSCS has partnerships with many four-year universities so that students can obtain bachelors and masters degrees at one of the two University Centers. Many degrees and certificates are offered 100% online, as well as individual courses.


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