Program Overview

A Bachelor of Science in Business Administration with a focus in Marketing from Limestone College accords a student a background that is broadly applicable in today’s job market. This program aims to prepare a student for entry-level positions in the business field and / or advanced degree pursuits. Students are equipped with the knowledge needed to pursue private sector jobs with multinational firms and corporations or public sector jobs for the local, state, and federal government. Choosing to continue educational endeavors such as a Master of Business Administration degree or Ph.D. is also encouraged. 

Students are required to take classes that will afford them a well-rounded background in Business Administration. In order to obtain a sound foundation and broad background in all aspects of the world of business this program prepares students to function in the social, political, economic, and technological business environments. A focus in Marketing specifically provides the student with 1) the scope and nature of marketing, 2) the marketing function within a business organization, 3) environmental factors influencing marketing opportunities, and 4) the managerial tools necessary to plan and control the marketing process. 

The core business class requirements are necessary for completion of this degree. These classes include courses in accounting, statistics, Finance, Business Ethics, and Business Law. Fifteen additional semester hours in business or economics with at least nine semester hours from classes such as Branding, Principles of Advertising, and Internet Marketing. Twelve general education courses from the other Academic pisions of Limestone College are required. These classes include courses from the Fine Arts, Humanities, Social Sciences, Natural Science, and Math. Twelve additional general elective classes that are not needed in the major or general education requirements are necessary. A minimum of 123 semester hours and a cumulative GPA of 2.0 are needed for graduation. 

The Bachelor of Science in Business Administration with a focus in Marketing from Limestone College is also offered via their Extended Campus and Virtual Campus programs. These programs offer classes on eight separate campuses across South Carolina as well as on the Internet. The Extended Campus has special reduced tuition, which makes costs reasonable and affordable for non-traditional students. Students with a military background who take classes on the Internet are afforded a discounted rate in course costs.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    School Overview

    Limestone College is a four-year, private, non-denominational Christian, liberal arts college located in Gaffney, South Carolina. Limestone was established by Dr. Thomas Curtis and his son in 1845 as the first women’s school in the state as well as in the nation. The school became completely co-ed in the 1960s.

    Limestone College programs lead to associate's, bachelor's, and master's degrees, many of which are offered completely online.


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