Find out more about Doctor of Philosophy in Strategic Media

Program Details

Liberty’s 100% online Ph.D. in Strategic Media is designed to help students utilize the latest trends in video, graphics, and online visual persuasion, graduates of this Ph.D. program can take their organizations to new levels of customer engagement. Paired with the management and leadership skills that communications professionals need for day-to-day operations, students in the strategic media Ph.D. gain new expertise that can help them shape the future direction of policies, goals, and objectives within the communication sector and higher education. Students will learn to use data-gathering and insight tools, develop an advanced core of communication skills, build on existing research, and develop new insights into the industry through their dissertation research. Students who want to build on their professional experience in the field, further develop academic expertise in communication theory, and become an expert voice in the communication field will benefit from the Ph.D. in Strategic Media. Graduates of this program will be well equipped for the highest levels of leadership in business where strategic communication and visual media knowledge are required for success. Graduates will also have the experience, research knowledge, and leadership ability to pursue academic roles in teaching and administration. With the Ph.D. in Strategic Media, graduates will have the credentials and skills needed to pursue roles as advertising and public relations officers, chief customer service officers, communications executives, directors of sales and services, social media executives, university administrators, and vice presidents in customer satisfaction or sales.

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