Find out more about Master of Business Administration / Strategic Media & Digital Content

Program Details

Liberty University’s 100% online Master of Business Administration (MBA) in Strategic Media and Digital Content provides the training and knowledge students need to create and execute marketing plans that use all of the newest media and technology available to increase business performance. Throughout Liberty’s strategic media and digital content degree, students will learn about the media technologies and communication strategies needed for successful business digital marketing. In addition to these concepts, the fundamental concepts of business administration, including strategic marketing, organizational structure, global business concepts, and the fundamentals of human resources and operations management. The combination of these skills will help students who are going into marketing but want to have the flexibility to meet the leadership and management needs often required for many industry roles. These skills will equip graduates with the tools to succeed in private, public, and government roles which require advanced business skills with marketing communication expertise, especially in web and social media marketing. Graduates of this program will be well equipped to be account executives, advertising account managers, digital marketing managers, digital media specialists, and social media coordinators.

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