Master of Science in Integrated Marketing Communication
Lasell University

Program Details

This master's in marketing online degree provides advanced marketing knowledge and explores the many channels of communication used in marketing. Students receive training in creating, maintaining, and protecting branding. They strengthen their skills in leadership and teamwork. Other areas of study include identifying a target audience, budgeting, public relations, and advertising.

Some examples of course topics are:

  • Communication, ethics, and society
  • Media relations
  • Digital media analytics
  • Consumer behavior

The online marketing degree features an interactive platform with class discussions and group projects. The program comes with an array of support services to help students succeed in virtual learning.

% Online

100% Online

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)

Additional Info

  • A cumulative GPA of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.