Master of Science in Communication / Integrated Marketing Communication
Lasell College

Program Details

The online Master of Science in Communication/Integrated Marketing Communication provides a solid understanding of all aspects of a successful marketing and communications campaign while teaching students about advertising, public relations, consumer behavior and insights, organizational strategy, and brand development.  Students become proficient in organizational communication and media relations, learn to manage public opinion, and master approaches to audience management.  Possible careers include integrated marketing manager, director of field marketing, director of internal communication, and global marketing manager.

Requirements

  • Must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies
  • Official transcripts of all college-level coursework
  • Two professional letters of recommendation
  • A one page personal statement
  • Resume

School Accreditation Statement

New England Commission of Higher Education