Program Overview

Lasell College offers a Master of Science in Management degree with a specialization in Marketing for professionals with the goal of developing a knowledge of principles, practices, and strategies utilizing media and other forms of marketing for organizations. Students will learn about the fundamentals of marketing alongside new advertising and sales strategies driven by the advancement of technology and new media markets resulting from the Internet and social media.

Students will focus on a curriculum that emphasizes the roles and responsibilities professionals within an organization. Those classes include 21st century global leadership, strategic information management, financial management, organizational theory, marketing management, operations strategy, consumer behavior, marketing research, global marketing, research methods, marketing to seniors, global marketing, marketing strategy, and e-commerce.  

Upon completion of the program, students will have demonstrated the necessary professional and educational qualifications necessary advanced roles in marketing departments and organizations.  These qualifications include but are not limited to: the ability to demonstrate effective professional and interpersonal practices essential in marketing, to develop a range of professional strategies that promote their effectiveness in a business environment and to demonstrate ethical, legal, and responsible behavior and explain the broader role that business has in society and their own responsibilities as a member of the business community and citizens in society.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    New England Association of Schools and Colleges, Commission on Institutions of Higher Education

    School Overview

    Lasell College is a four-year private school located in Newton, Massachusetts. Lasell College was founded in 1851 as the Auburndale Female Seminary, a nationally respected women’s academy, by Edward Lasell. Lasell died the first semester that the school was running. The name changed to Lasell Seminary for Young Women and was known as an innovative institution that had a radical approach (for the time) to women’s education. In 1932, the school’s name changed again to Lasell Junior College and became Lasell College in 1989.

    Lasell College offers bachelor’s degrees and master’s degrees. LC has traditional classes as well as online courses. Lasell’s graduate programs are flexible and convenient, so students pursue an advanced degree that fits into their personal and professional lives. All master's degrees are offered online with six start dates throughout the year.

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