Master of Science in Communication with a concentration in Integrated Marketing Communication
Lasell College offers the Master of Science in Communication degree with a specialization in Integrated Marketing Communication for professionals in marketing who are interested in the development of public relations, promotions, and interpersonal communications relating to the promotion of brand, organization, product, or service. Students will learn about the marketing fundamentals alongside new advertising and sales strategies that have been driven by the advancement of technology and new media markets that are a result of the internet and social media. Students will examine global perspectives in marketing by assessing international marketplaces and cultural factors that influence marketing strategies.
Students will focus on a curriculum that involves the development of communication strategies which promote image and relay marketing communications. Those classes include organizational communication, communication research, media relations, persuasion and public opinion, advertising, consumer behavior, graphic design for the marketplace, integrated marketing communication and the internet, and more.
Upon completion of the program, students will have demonstrated the necessary professional and educational qualifications for roles involving communications and marketing. These qualifications include but are not limited to: the ability to demonstrate effective professional and knowledge of practices necessary for communications, to develop a range of professional communication strategies that promote effectiveness in business environments and other environments, and to demonstrate an understanding ethical, legal, and responsible behavior to prevent intentional or unintentional miscommunication.
Degree Level: Master
Delivery Format: 100% Online
Accreditation & Licensing
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
Lasell College is a four-year private school located in Newton, Massachusetts. Lasell College was founded in 1851 as the Auburndale Female Seminary, a nationally respected women’s academy, by Edward Lasell. Lasell died the first semester that the school was running. The name changed to Lasell Seminary for Young Women and was known as an innovative institution that had a radical approach (for the time) to women’s education. In 1932, the school’s name changed again to Lasell Junior College and became Lasell College in 1989.
Lasell College offers bachelor’s degrees and master’s degrees. LC has traditional classes as well as online courses. Lasell’s graduate programs are flexible and convenient, so students pursue an advanced degree that fits into their personal and professional lives. All master's degrees are offered online with six start dates throughout the year.
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