Integrated Marketing Certificate
Lasell College offers an Integrated Marketing Certificate for professionals interested in increasing their credentials by developing a knowledge of principles, practices, and strategies for utilizing media and marketing for organizations. Students will learn about practical strategies in marketing alongside new advertising and sales strategies driven by the advancement of technology and new media markets resulting from the internet and social media.
Students will focus on a curriculum that emphasizes the practical responsibilities and tasks performed by marketers. Those classes include advertising, consumer behavior, marketing communications, graphic design for the marketplace, video production, corporate communication, marketing research, marketing strategy, intercultural communication, health communication, community relations, public relations in nonprofit settings, governmental relations, communication law, integrated marketing communication and the internet.
Upon completion of the program, individuals will have demonstrated the necessary professional and educational qualifications for specialist roles in marketing. These qualifications include but are not limited to: the ability to demonstrate effective professional and interpersonal practices essential in marketing, to develop a range of professional strategies that promote their effectiveness in a business environment and to demonstrate ethical, legal, and responsible behavior and explain the broader role that business has in society and their own responsibilities as a member of the business community and citizens in society.
Delivery Format:100% Online
Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Accreditation & Licensing
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
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