Program Overview

Lasell College offers an Integrated Marketing Certificate for professionals interested in increasing their credentials by developing a knowledge of principles, practices, and strategies for utilizing media and marketing for organizations. Students will learn about practical strategies in marketing alongside new advertising and sales strategies driven by the advancement of technology and new media markets resulting from the internet and social media.

Students will focus on a curriculum that emphasizes the practical responsibilities and tasks performed by marketers. Those classes include advertising, consumer behavior, marketing communications, graphic design for the marketplace, video production, corporate communication, marketing research, marketing strategy, intercultural communication, health communication, community relations, public relations in nonprofit settings, governmental relations, communication law, integrated marketing communication and the internet.

Upon completion of the program, individuals will have demonstrated the necessary professional and educational qualifications for specialist roles in marketing.  These qualifications include but are not limited to: the ability to demonstrate effective professional and interpersonal practices essential in marketing, to develop a range of professional strategies that promote their effectiveness in a business environment and to demonstrate ethical, legal, and responsible behavior and explain the broader role that business has in society and their own responsibilities as a member of the business community and citizens in society.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    New England Association of Schools and Colleges, Commission on Institutions of Higher Education

    Requirements

    Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

    School Overview

    Lasell College is a four-year private school located in Newton, Massachusetts. Lasell College was founded in 1851 as the Auburndale Female Seminary, a nationally respected women’s academy, by Edward Lasell. Lasell died the first semester that the school was running. The name changed to Lasell Seminary for Young Women and was known as an innovative institution that had a radical approach (for the time) to women’s education. In 1932, the school’s name changed again to Lasell Junior College and became Lasell College in 1989.

    Lasell College offers bachelor’s degrees and master’s degrees. LC has traditional classes as well as online courses. Lasell’s graduate programs are flexible and convenient, so students pursue an advanced degree that fits into their personal and professional lives. All master's degrees are offered online with six start dates throughout the year.

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