The Bachelor of Science in Business Administration with an emphasis in Management and Marketing degree online from Lander University allows students to begin or advance their careers in business. This program focuses on how organizational objectives are developed, implemented, and changed. You will also examine processes that add value for stakeholders. This online marketing degree looks at decision-making skills and the selection, motivation, and development of human resources. While all business administration degrees provide a strong foundation in business knowledge, you will also look at ways an organization can use product development and distribution to meet customer needs. Promotional and pricing strategies are studied while students also gain an understanding of business ethics.
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Program Requirements & Restrictions
Minimum EducationAssociate Degree
Recommended GPA2.0 or above (4.0 scale)
Official College Transcript(s)