Program Details
Advance your career with this Bachelor of Business Administration in Marketing online degree. The curriculum covers such topics as market research and analysis, digital marketing, consumer behavior, pricing theory, and more. Brand development and promotional strategies are also covered.
Being a 100% online marketing degree, the programs in flexible and convenient while still offering the same distinguished faculty that is found on-campus. Asynchronous courses allow you to study when and where it is convenient, making the program work around your schedule instead of your schedule needing to work around your education. Coursework is interactive and designed to maximize interaction with peer and professors, becoming networking opportunities.
% Online
100% OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
Lamar University is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentRecommended GPA
2.0 or above (4.0 scale)Admission Tests
ACT/SATApplication Requirements
Official High School Transcript/GED Score, Official College Transcript(s)