Bachelor of Business Administration / Marketing
Lamar University

Program Details

Advance your career with this Bachelor of Business Administration in Marketing online degree.  The curriculum covers such topics as market research and analysis, digital marketing, consumer behavior, pricing theory, and more.  Brand development and promotional strategies are also covered.  

Being a 100% online marketing degree, the programs in flexible and convenient while still offering the same distinguished faculty that is found on-campus.  Asynchronous courses allow you to study when and where it is convenient, making the program work around your schedule instead of your schedule needing to work around your education.  Coursework is interactive and designed to maximize interaction with peer and professors, becoming networking opportunities.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Lamar University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests


Application Requirements

Official High School Transcript/GED Score, Official College Transcript(s)