Program Overview

At Lakeshore Technical College, interested students may earn a degree in Marketing. In this particular program, the Integrated Web Concepts class is taught in collaboration with the IT and Graphic Arts departments to teach more than just content strategy. This integrated curriculum is an advancement in LTC Marketing. In this program, no matter who you are, where you are, what you do, or what you buy, you've experienced marketing. If students are curious about what motivates consumers to choose one product over another, are excited about generating fresh ideas, and enjoy variety and change, a career in marketing may be a perfect fit.

Marketing is the program for students who are interested in careers in selling, social media, retailing, product and brand management, promotion, marketing leadership, and customer service. Whether students begin their career immediately after graduating from this program, or build on their LTC credits to earn additional degrees, this program aims to prepare students to generate marketing information for effective decision making, create a personal professional development plan, develop a product and service mix, and manage marketing in a business. In addition, students should also be able to formulate selling strategies, design a promotional plan, assess emerging global trade activities that impact marketing, apply continuous improvement strategies to solve marketing problems, and apply technology to marketing and marketing information systems.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    School Overview

    Lakeshore Technical College is a two-year public school located in Cleveland, Wisconsin. LTC was established in 1967 as Lakeshore Technical Institute and is a member of the 16 schools in the Wisconsin Technical College System. The primary campus is located in Cleveland but smaller regional centers are located in Sheboygan and Manitowoc. LTC also uses community education centers in Two Rivers, Mishicot, Kiel, Plymouth, Cedar Grove-Belgium, Oostburg, and Random Lake.

    Lakeshore Technical College offers certificates of completion, technical diplomas, and associate’s degrees in over 100 programs. Special learning opportunities available to students include: distance learning, study abroad, and weekend/evening college. Several degrees and diplomas are offered in fully online formats.

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