Bachelor of Science in Marketing
Johnson & Wales University

Program Details

The online Bachelor of Science in Marketing allows students to hone their skills and develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, international marketing, marketing technologies, and more.  Graduates are able to apply the major concepts, skills, and values of marketing; communicate effectively; use critical thinking to deal with marketing challenges; and develop branding and marketing strategies that are ethically sound and align with business objectives for local, national, and global brands.  Students are prepared for careers in product development, digital marketing, sales management consumer insights, social media marketing, and other professional marketing roles.

Requirements

  • High school diploma or GED
  • Official transcripts
  • TOEFL, if applicable

School Accreditation Statement

New England Commission of Higher Education