The online Bachelor of Science in Marketing allows students to hone their skills and develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, international marketing, marketing technologies, and more. Graduates are able to apply the major concepts, skills, and values of marketing; communicate effectively; use critical thinking to deal with marketing challenges; and develop branding and marketing strategies that are ethically sound and align with business objectives for local, national, and global brands. Students are prepared for careers in product development, digital marketing, sales management consumer insights, social media marketing, and other professional marketing roles.
Requires at least two full years of full-time work experience beyond the date of high school graduation or completion
Accreditation & Licensing
New England Commission of Higher Education
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