Find out more about Bachelor of Science in Advertising & Marketing Communications

Program Details

The online Bachelor of Science in Advertising and Marketing Communications develops the creative and strategic skills of students while equipping them with the knowledge needed to succeed in the advertising or marketing fields.  Students learn to build effective campaigns through their understanding of consumer behavior, qualitative and quantitative research methods, media planning and buying, and how to best communicate through advertising, public relations, sales promotion, and Internet marketing. 

Successful graduates of this online marketing degree will be prepared to:

• Apply the major concepts, skills, and values of the advertising industry
• Use ethical business practices
• Identify and recommend appropriate solutions to clients
• Develop fully integrated campaigns for local, national, and global brands

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