The online Bachelor of Science in Advertising and Marketing Communications develops the creative and strategic skills of students while equipping them with the knowledge needed to succeed in the advertising or marketing fields. Students learn to build effective campaigns through their understanding of consumer behavior, qualitative and quantitative research methods, media planning and buying, and how to best communicate through advertising, public relations, sales promotion, and Internet marketing. Graduates are able to apply the major concepts, skills, and values of the advertising industry; use ethical business practices; apply critical thinking to identify and recommend appropriate solutions to clients; and develop fully integrated campaigns that align with marketing and communications objectives for local, national, and global brands.
- Requires at least two full years of full-time work experience beyond the date of high school graduation or completion
School Accreditation Statement
New England Commission of Higher Education