Master of Business Administration / Market Research & Consumer Insights
John Brown University

Program Details

Online reviews, satisfaction surveys, and social media recommendations are all consumer feedback.  This is perhaps the trendiest side of marketing and a new predictor of corporate sustainability today.  If you aspire to become the leadership in your organization who can make strategic decisions based upon the accumulation and synthesis of customer data and consumer feedback, consider this online MBA in Market Research and Consumer Insights offered by John Brown University.  

Building upon a foundation of Christian values, along with core business classes, this JBU MBA program includes subjects such as:

  • Quantitative marketing research
  • Digital marketing analytics
  • Consumer insights and decision making
  • Qualitative marketing research


  • Bachelor’s degree from a regionally accredited college or university with an undergraduate GPA of 3.0 or higher
  • 200-word essay regarding the applicant’s professional plans and reasons for seeking acceptance into the program
  • Official transcript from the college awarding the undergraduate degree
  • Official transcripts of graduate course work completed and/or degrees earned at any other institution, if applicable
  • Graduate recommendation forms from three persons who are not related to the applicant but are familiar with the applicant’s character and scholarship

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

North Central Association of Colleges and Schools, The Higher Learning Commission