This bachelor's in marketing online degree program prepares graduates for the dynamic, customer-oriented environment of business marketing. The liberal arts degree includes general education courses, general business courses, and focused marketing courses. Students gain marketing knowledge in customer identification, consumer behavior, product design, distribution methods, promotions, and pricing. Courses approach marketing from a domestic and global perspective. Further, a modern marketing degree wouldn't be complete without training in e-commerce and social media.
Potential marketing careers include:
- Marketing research analysts
- Logistics and supply chain management
- Sales representative
- Advertising specialists
The online marketing program offers a number of resources for online students, such as 24/7 technical support.
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Program Accreditation & Licensing
AACSB International (AACSB)
Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Recommended GPA2.0 or above (4.0 scale)
Admission TestsACT/SAT, Proof of English Language Proficiency (International Students)
Official High School Transcript/GED Score